The team behind Placecraft

Who we are

A trio of search and digital product experts with over 60 years of combined experience building first-class customer-facing software and powerful internal tools for companies like Walmart, Kroger, and Moz.

David Mihm

Co-founder & Principal

David is a 20-year veteran of the local search space. Prior to restarting his healthcare marketing consultancy post-Covid, David served as VP Product Strategy for ThriveHive from 2018–2020 and co-founded and ran GetListed.org, an application that helped businesses optimize early directory listings, acquired by Moz in 2012. David was the initial product architect of Moz Local and creator of the Local Search Ranking Factors survey.

He’s also a co-founder of Near Media, where he teams up with Mike Blumenthal and Greg Sterling to help multi-location brands and vertical agencies understand how their customers interact with Google search results.

When not thinking about healthcare entity data, David enjoys fine links golf, significant architecture, craft beer, great coffee, the Portland Trail Blazers, and NBA roster-building minutia.

Jay Leary

Co-founder & Principal

Jay Leary is a product leader and entrepreneur with a deep track record in building and scaling digital products for both startups and Fortune 100 enterprises.

He has led product development and go-to-market strategies at Kroger, Nike, and multiple early-stage startups, delivering innovative solutions across retail, health, and marketing technology. Jay’s experience spans customer-centric innovation, merchandising technology, and enterprise-grade platforms.

He also brings an extensive background in search marketing, having worked with The New York Times and other leading enterprise publishers to drive audience growth and digital performance.

Tim Resnik

Co-founder & Principal

Tim is an expert in SEO, product management, e-commerce, and SaaS, with over two decades of experience.

He has played pivotal roles at leading companies like Wayfair, Walmart, and Moz, focusing on enhancing SEO strategies and product development.

He most recently served as the Global VP of Professional Services at Botify, the leading enterprise SEO software used globally by 500+ brands.

Learn more about Placecraft

Whether you have a specific question about our features or services, or you’d like a personalized demo for your organization, we’d love to speak with you.